Resources Library by ANA

How important is social research to the pharmaceutical industry?

It is the objective of this paper to explore the potential value of Social Research to the Pharmaceutical Industry. I do not intend to cover every aspect of research that could loosely be termed ’social’ research, rather, I will concentrate...

Catalogue: Seminar 1979: The Changing Environment For Pharmaceutical Marketing

Authors: Hugh Robert Stammers, David Holmes

Company: KANTAR TNS Malaysia

June 15, 1979

Use of the shape technique for forecasting pharmaceutical markets

SHAPE is a comparatively new forecasting technique which was not commercially available at the time our original work was undertaken. This technique has certain features which potentially make it an attractive forecasting technique for use with new...

Catalogue: Seminar 1977: Foresight Or Hindsight?

Author: Hugh Robert Stammers

Company: KANTAR TNS Malaysia

March 1, 1977

Tracking and predicting new product penetration

Marketing research has to develop as a dynamic process if it is to fulfil its major purpose of helping management reach better decisions more quickly. Innovation is disruptive and change demands that researchers provide continuous and up-to-date...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development

Authors: B. Bright, Hugh Robert Stammers

March 1, 1975

Measuring the determinants of prescribing behaviour amongst doctors

The research programme which is the subject of this paper started 9 years ago, just before the introduction of a new ethical product into a therapeutic market which was certainly ready for expansion. The programme is still continuing and has entered...

Catalogue: Seminar 1970: The Marketing Of Pharmaceutical Products

Authors: B. Bright, Hugh Robert Stammers

Company: KANTAR TNS Malaysia

September 6, 1970